Privacy Policy

Last updated: August 4, 2026

This Privacy Policy explains how Zephlo (“we”, operated by Archie Design App LLC) handles information when you use the Zephlo mobile app and this website.

Information we collect

• Account. When you sign in with Apple, we receive an account identifier and, if you allow it, your email address, used to create and secure your account. Authentication is provided by Supabase.
• Links you save. When you share a link from a social app or the web into Zephlo, we store the URL and fetch its publicly available content — the caption and, for reels, the video — to classify and extract useful details such as article summaries, place information, dishes, or recipe ingredients and steps.
• Content you create. Folders, collections, and save completion records you create in the app.
• Purchase and product usage data. Subscription and credit-purchase status (via RevenueCat), plus pseudonymous app analytics events such as screens viewed, save outcomes, feature use, and purchase outcomes (via PostHog). App events are associated with your internal account identifier so a workflow can be measured across the app and our processing service. We do not send saved URLs, saved content, folder names, search text, email addresses, or purchase receipts to PostHog.
• Website analytics. This website uses cookieless, aggregate PostHog analytics for page views and a small number of interactions. It does not create a person profile, use analytics cookies, or connect website activity to your Zephlo account. The site also uses Ahrefs Analytics to measure website traffic and content performance. We do not intentionally pass saved content, search text, or Zephlo account identifiers to the website analytics scripts.

How we use your information

We use your information to provide the core service (saving, extracting, and organizing your content), to manage subscriptions and credits, to prevent abuse, and to improve the app. We do not sell your personal information.

Shared previews you create

Your library is private by default. If you explicitly create a shared preview for one save, anyone with that unlisted link can see a limited preview of its structured details and source attribution. The preview does not include your identity, the rest of your library, recipe steps, precise place coordinates, or raw extraction data. You can turn the link off at any time from the save in the app.

Third-party services

To provide Zephlo, we share limited data with service providers:

• Supabase — account authentication and database hosting for your saves.
• Google (Gemini) — classifies and extracts useful details from the public text, images, or video of links you save.
• Google (Places API) — looks up place details (address, rating, hours) for restaurants you save.
• ScrapeCreators — fetches the public content (caption, video and public metadata) of supported links you save, including Instagram, Facebook, TikTok, YouTube, X, Threads, Reddit, LinkedIn, Pinterest, creator pages, music pages, and other public sources.
• RevenueCat — processes and validates subscriptions and in-app purchases.
• PostHog — pseudonymous app analytics and cookieless website analytics. IP-based geolocation is disabled for the events we send, and session replay is disabled.
• Ahrefs Analytics — website traffic and content performance measurement for this site.
• Google AdMob — serves optional rewarded ads you choose to watch (with ATT).

Advertising and tracking

Zephlo shows only optional rewarded ads — you choose to watch an ad to earn credits. We do not show banner or interstitial ads. On iOS, we ask for your permission through Apple’s App Tracking Transparency prompt before any tracking that would require it; you can decline and still use the app.

You can turn off PostHog product analytics at any time in the app under Settings by disabling Share product analytics. This is separate from Apple’s tracking permission and does not affect core app features.

Data retention and deletion

We keep your account and saves until you delete them or delete your account. You can delete your account from within the app’s settings, which removes your personal data from our systems. Aggregated analytics that no longer identifies an account may be retained.

Children’s privacy

Zephlo is not directed to children under 13 (or the minimum age required in your country), and we do not knowingly collect their personal information.

Your rights

Depending on where you live, you may have rights to access, correct, or delete your personal data. Contact us to make a request.

Contact

For any privacy question or request, email support@archie-design.app.

Changes

We may update this policy from time to time. Continued use of Zephlo after changes take effect constitutes acceptance of the updated policy. See also our Terms of Use.